Monmouth City Market

A city market is a place to gather. A city market is a destination location. A city market offers unique products and services. A city market is a retail space that is directly tied to the customer. A city market is the next phase of consumerism focusing on developing a relationship between the consumer and producer.

The residents of Monmouth consume chicken eggs; why don't we have an egg producer in town?

The residents of Monmouth consume coffee; why don't we have a coffee roaster in town?

The residents of Monmouth ride bikes; why don't we have a bike shop in town?

The residents of Monmouth consume bread; why don't we have a bakery in town? (we do have one specialty bakery)

Retail consumption has evolved into being a relationship where a producer generates products that they believe is desired by the consumer. In most cases, producers do their "homework" and generate products that are appealing to the average customer. This model is required since producers generally do not know their consumer and hence must seek this information by incurring a cost to the producer, which is then transferred to the consumer as a higher cost product.

As a consumer, we can approach the "retail consumption" in two ways: to look out into the "producing community" and selecting items to purchase, or to make a decision related to "need/want" and then find the producer who can fulfill this need.

This is a direct result of a lack of one-to-one conversation between the consumer and the producer.

go places to buy stuff as opposed to going to places to have experiences...

Hours of Operation

Main Office: 8 am - 5 pm (staffed by 1 administrative assistant) Coffee Shop/bakery: 7- 2 pm daily Thurs-Sat,

Administrative Space

Staffed by:

• 1 administrative assistant from 8 am - 5 pm
• 1 Director (1/2-time faculty member)
• 1 janitor
• 2 faculty members (faculty offices)

Retail Space

Retail space will be divided into the following categories:

• Anchor (MC controlled) establishments (Aramark subs/pizza, student-run coffee shop, student-run bakery, student-run mexican food)
• Local retailers (butcher, other food/restaurants,

Establishing Retail Strategy: Aramark would need to commit to providing food services which will initially service students, but eventually service the community.

Educational Kitchen

- 16 cooking stations

• gas stove
• oven
• counter tops
• pots/pans/utensils

Kitchen Activities:

• Monmouth College "educational garden" processing facility
• Community College credit (Sandburg)
• Specialty cooking classes (ethnic, technique, baking/breads, canning/preserving, BBQ, etc)
• Community use (for special events)
• Community "dinner clubs"

Liquid Refreshment

• soft (non-alcoholic) drinks (teas, coffee, carbonated drinks, non-carbonated drinks)
• hard (alcoholic) drinks (beer, wine, spirits)

Liquid Activities:

• Coffee shop with bakery

Medical

- ask a doctor/nurse a question (Walgreens, OSF, etc).

- talks (healthy eating, heart disease, stroke, mental illiness, etc)

Bike Shop

-fixit guy

Festivals

food!!!

Music!!!

Holidays!!!